Arc XP Paywall: Customer Segmentation Targeting

Arc XP Subscriptions makes it easy to build registration and paywall experiences that target customers using an externally calculated propensity segment.

Our new paywall targeting capabilities provide a streamlined method to find potential converters and the most effective offers, bridging the divide between email communications and paywalls.

Building a dynamic paywall doesn’t have to be hard or expensive.

This is a step-by-step guide to using our new APIs to load your customer segment data from your CDP into Identity profiles and then target the paywall based on that information. 

This guide assumes that you have set up your Arc XP Identity and Paywall and are looking to add your CDP customer segment targeting to your flows. Documentation for setting up Identity is here Getting Started with Identity in Arc XP Subscriptions, and setting up the Paywall and Retail are here Getting Started with a Paywall in Arc XP Subscriptions.

Update the CDP Segment Identity Connection

Arc XP Identity profiles can be updated using developer APIs to load your CDP segment into Arc XP Identity.

You can add any your specific CDP data to an Identity profile but currently we support 3 segments; low, medium, high, for targeting the paywall. Each user can only belong to a single segment for the purposes of paywall targeting.

PUT /identity/api/v2/identity/segmentation/{userID} with body

{ “segment”: “high” || “medium” || “low” }

Add paywall rules targeting segment data

Using our paywall guide here, add or modify a rule to use customer segments under the Paywall Audience Criteria options.

• Note - The customer segments are stored as in the user’s Identity profile. Customer segment targeting is only available once users have signed in and for rules after registration.

You will need to redeploy your paywall for the updated rules to take effect.